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Discussion Starter · #1 ·
I am negotiating the price of the car with my dealer and he wants to charge a $279 Advertising Fee. He says that it is included on the invoice. Has anyone ever heard of Advertising Fees? Is it negotiable? Did you pay the Advertising Fees when you bought your cars?

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From Edmunds.com:

Advertising fees: Sometimes buyers look up invoice prices on Edmunds and find they don't match the invoice price given by a dealer. Is the dealer trying to put one over on the buyer? Not necessarily. This is probably because an advertising fee is involved. If an advertising fee is listed on the car's invoice we consider it a legitimate fee that should be paid. However, if the advertising fee is written into the buying contract by the dealer it is another example of a dealer trying to pass along his expense to the buyer.
 

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Certain states have to pay the fee. I'll have to find the link, but its true. The dealer isn't trying to pull a fast one on you here.
 
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